About the Rocky Card

Founded in 2007, the Rocky Card is quickly becoming the “retail standard” for customer loyalty. It provides small-business owners with a cost-effective means of promoting their businesses while giving back to the community by helping to fund local charities.  The acceptance rate of the Rocky Card has grown by more than 200% in four short years!  A recent survey of retail merchants concluded that the Rocky Card has improved sales, gained customer awareness, and provided local charities with much-needed funds.
The two entrepreneurs who have made this all happen are:

Debra Dullaghan and family

Debra Dullaghan: Debra has created, funded, grown, and exited extraordinary businesses for more than 20 years.  She is thrilled to be funneling her energy into an organization that not only helps small businesses, but is focused on giving back to the local community in a major way.

Debra has a deep understanding of what it takes to realize the dream of being a successful entrepreneur. She combines her love of sales, marketing, and customer care to nourish business growth beyond traditional measures.  Her passion is assisting business owners in setting their goals and exceeding them. 

Debra has lived in Colorado for the past 18 years and currently resides in Estes Park.  She shares her life with her husband John, son Collin, and two Australian Shepherds, Riley and Sydney.  

Anne Smith and family

Anne Smith: Anne makes it happen behind the scenes. A writer and marketing consultant by trade, Anne has always been on the lookout for the underdog and strives to improve life for the people and organizations she comes in contact with. She is also a dedicated volunteer, spending hundreds of hours working with the Estes Park School District, which honored her with its Community Service award in 2007.

The Rocky Card’s giving program has enabled Anne to help provide some financial support to the organizations she is passionate about. It is also a stepping stone on the way to her goal of starting her own personal foundation that will allow her to provide even more funds to worthy causes.

Anne has been a Northern Colorado resident for 20 years. She enjoys spending time with her husband, Justin, her teenage boys, Taylor and Alex, and her crazy dogs, Ocean and Kayak.


Anne and Debra acknowledge that the Rocky Card would not be possible without the support of their incredible promotional partners Estes Park News, Hobert Office Services, EPTV, and Reel Mountain Theater.